No More Red
adidas x Arsenal2021 was the deadliest year on record for fatal attacks on London teenagers.
We created an all white version of Arsenal’s iconic red home kit to symbolise no more bloodshed.
The white shirt will never be for sale and is a key part of an ongoing initiative.
The Arsenal first team played in the all white kit in the 21/22 FA Cup live on ITV.
The white shirt was awarded to 10 Knife crime charities (Ben Kinsella Trust, Stephen Lawrence foundation etc) and young Londoners striving to achieve their dreams in the shadow of knife crime.
Collective member Verona met Reuben Dangoor to get advice on designing the match day programme
Collective member Khush met DJ Emerald Lewis to co-host her first ever show on Soho Radio
Seen globally by 32.8 million and 13 million in the UK
Including 3 million who watched the Idris Elba and Ian Wright segment prior to the game
Over 1,200 pieces of coverage worldwide