No More Red Collectiveadidas x Arsenal
The white shirt on pitch was the launch moment. But the NMR Collective is making the real impact.
Awarding young people making positive changes for themselves and their communities with financial support, training and unique experiences…as well as their own white Arsenal jersey.
Collective member Jely got an opportunity to direct his first professional film for adidas and Arsenal foocused around the Arsenal community
Collective member Aron met boxer Antony Yarde for a training session
Collective member Verona met Reuben Dangoor to get advice on designing the match day programme
Collective member Khush met DJ Emerald Lewis to co-host her first ever show on Soho Radio.
Khush has since been awarded Music Week Student Trailblazer of 2022
The white shirt was awarded to 10 Knife crime charities (Ben Kinsella Trust, Stephen Lawrence foundation etc) and young Londoners striving to achieve their dreams in the shadow of knife crime.