adidas X Arsenal
This is home
Fresh trims. Fry ups. Lip sync madness. Idris. Wrighty. Go brush your teeth. Welcome home.
We gave the players voices of lifelong Arsenal fans.
Remix edits in Jamaicain Patois and rival Spurs fans as well as part of Idris’ imfamous Hot ones meme
Sports Marketing Awards Gold
Clio Sports Bronze
Creative Circle Bronze
Creative Review Annual
Biggest selling home jersey of the season (outselling Real Madrid, Juventus, Man United and Bayern Munich combined)
64K Mentions across launch period
95% Positive Sentiment
846K Press Coverage Views (New York Times, High Snobiety, Soccer Bible, The Sun etc etc)
161% increase in search