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adidas X Arsenal

Fresh trims. Fry ups. Lip sync madness. Idris. Wrighty. Go brush your teeth. Welcome home.



We gave the players voices of lifelong Arsenal fans.


Remix edits in Jamaicain Patois and rival Spurs fans as well as part of Idris’ imfamous Hot ones meme


Awards
Sports Marketing Awards Gold
Clio Sports Bronze
Creative Circle Bronze 
Creative Review Annual
D&AD Shortlist


Results
Biggest selling home jersey of the season (outselling Real Madrid, Juventus, Man United and Bayern Munich combined)
64K Mentions across launch period
95% Positive Sentiment
846K Press Coverage Views (New York Times, High Snobiety, Soccer Bible, The Sun etc etc)
161% increase in search


Director
Rollo Jackson

Production Agency
Somesuch

Post House
ETC

Edit House
Whitehouse

Editor
Ryan Boucher