Bucket Hat
KFC
This was one of the first ideas we ever presented to KFC and they loved it. However they wanted to hold it back for the merch drop that never came. So after a few years pushing it, chasing up and nagging we decided to pay to make a prototype ourselves.
We gave the bucket hat to the client in the meeting, who immediately put it on and headed for his next meeting on KFC gaming. Next thing the bucket hat became part of KFC’s gaming push, which wasn’t our initial plan, but the hat was loved by the gaming community and featured on streams to millions of viewers.
Our bucket hat has since been copied, imitated and rehashed...but we like to think our hat is the original, just like KFC.
Create a limited edition bucket hat with a bucket print on the outside and fried chicken print on the inside.
To reach out to gamers and help launch an upcoming gaming tournament with a series of gaming influencers, we created a special limited edition reversible KFC bucket hat for them to wear as they stream.
The gaming streamers and their viewers loved the hats, so we released second batch being made to launch in time for festival season this summer.
