The first idea we ever presented to KFC, because we were surprised they hadn’t made one before.
A little off brief for that first meeting, but that didn’t stop us mentioning it on every call for the next year. Eventually, instead of asking them to make our bucket hat, we made it ourselves. Gave it to the client, who immediately fell in love with it and ordered 200 more.
The first ever official, reversible, finger lickin’ KFC bucket hat went into production. We gave it to gamers first who live streamed their reactions on Twitch, then it got a second run in time for festival season.
Now you can buy a version of our original recipe on the KFC store, or through the member’s club for Comic Relief.