Welcome
KFC
We wanted to give our new members a warm Colonel’s welcome, and help them understand all the southern hospitality.
Taking the ‘New South’ KFC design direction, and evolving it to make it feel new, fresh, bold and exciting to communicate the kind of benefits only the KFC loyalty scheme can deliver.
Taking the ‘New South’ KFC design direction, and evolving it to make it feel new, fresh, bold and exciting to communicate the kind of benefits only the KFC loyalty scheme can deliver.
![](https://freight.cargo.site/t/original/i/7a2571031bd6adc1123a5e6e44be144309b6bfe20819f438c8217e13698d363a/KFC_CRM-JourneyEmails_1b2_2020-07-13_v1.gif)
![](https://freight.cargo.site/t/original/i/2cbb270455966266a89e15678f767e9939458ca7ae937734feb6234e6fd8c207/KFC_CRM-JourneyEmails_2a_2020-07-13_v2.gif)
![](https://freight.cargo.site/t/original/i/19de8112b80952df2c95a6b8a710a0edc2b09045605ecc6e5d02a0494d845c39/KFC_CRM-JourneyEmails_2b_2020-07-13_v1.gif)
![](https://freight.cargo.site/t/original/i/b45f214b1b6dcb4e6ad4d01563dd02ad97a012742fe96ed91b7305e4535b7b04/KFC_CRM-JourneyEmails_2b2_2020-07-13_v2.gif)
![](https://freight.cargo.site/t/original/i/78047b12617d53f6026c317933fefa97a372b4459eaab67c5f7e2dcfca7491f3/KFC_CRM-JourneyEmails_2c_2020-07-13_v4.gif)
![](https://freight.cargo.site/t/original/i/e768f2afd88270ecca68ae2539575606fb4aa4869810f45b3de23e4c704b3871/KFC_CRM-JourneyEmails_2d_2020-07-13_v1.gif)
![](https://freight.cargo.site/t/original/i/c55181f11df7ccf444172ee39ff9ce0bc1fecc420433f3108dd1dae40b182bd6/KFC_CRM-JourneyEmails_Welcome_2020-07-13_v1.gif)
![](https://freight.cargo.site/t/original/i/4a00ab2766365522284039f7e53d2c896b85823aaf74166cdea2cd9baf8da8d2/Email-1---ALT--5-weeks-since-last-email-open-and-scan.gif)
![](https://freight.cargo.site/t/original/i/e91004b15a365b85cefbeac26fc78305ff6b5c6d2a814a494380dc5d1028e77c/Email-2--Sent-another-14-days-after-email-2.gif)
![](https://freight.cargo.site/t/original/i/0f1bb9e2b48f84a667e998096b7c114b00411ddcc7440e2e3dea916ca0219041/Email-3--Sent-another-14-days-after-email-2_1.gif)
![](https://freight.cargo.site/t/original/i/17b9d691b89206ed11e31f5d6c53f52b3862295f7731e7f79df08e1e8551e4ca/Email-Lapsing--5-weeks-since-last-open-and-scan_500.gif)
![](https://freight.cargo.site/t/original/i/e9a9c70a74a99bd145d1c7d512a3d540c31e5043ff165d7f39fa8400fc58109d/Scan-Lapsed--16-weeks-since-last-scan.gif)
![](https://freight.cargo.site/t/original/i/425b41d35f5c0a1a9f9afd361b8520ea05eb484ce8002203c85b8b9fddc720b1/Scan-Lapsing--11-weeks-since-last-scan_1.gif)
![](https://freight.cargo.site/t/original/i/6d6187e5077d6a3d18e316fe96ee64696b607b53c036d73adcf31393fc3ea5cd/11308567_KFC_Journey_Email_2a11308567_Email_2a_DESKTOP.jpg)
![](https://freight.cargo.site/t/original/i/b47700599822b4fcceac26122f2cbb56ab527fc9d6a808b8e1e2f847ba63fe45/11308567_KFC_Journey_Email_2d11308567_Email_2d_DESKTOP.jpg)
![](https://freight.cargo.site/t/original/i/3a0bad16f77be2b33096e361e2f2aa61d28735b011ef77d5c4b3b38833c326c0/11308567_KFC_Journey_Email_1b211308567_Email_1b2_DESKTOP.jpg)
![](https://freight.cargo.site/t/original/i/216ed8a203ba561d68289fe3fb860054c8bd01684f92b993ae7297bbbae4ceb7/11308567_KFC_Journey_Email_1b11308567_Email_1b_DESKTOP.jpg)
![](https://freight.cargo.site/t/original/i/db8af1c13f946de9696b40356d6aaa11ae768d034856c4bc0d02ecdbfc3b8a03/11308567_KFC_Journey_Email_1a11308567_Email_1a_DESKTOP.jpg)
![](https://freight.cargo.site/t/original/i/69b7feab379b1be8bb845f5ced570b3619f7d7560b67902e7bb1bf73b9ff793e/11308567_KFC_Journey_Email_2c11308567_Email_2c_DESKTOP.jpg)
![](https://freight.cargo.site/t/original/i/e5b86b421bff3d229d89ce0dd81bb08003f96a3aa5f3a5b9b2435f2fdcedd393/11308567_KFC_Journey_Email_2b11308567_Email_2b_DESKTOP.jpg)
![](https://freight.cargo.site/t/original/i/0b832c89981b15f69fdebe6078cac270f1dbaa5e5f951cc9f6e35742510da244/11308567_KFC_Journey_Email_2b211308567_Email_2b2_DESKTOP.jpg)
![](https://freight.cargo.site/t/original/i/e0a26ea7c9c991d21acfbe11f40abd006bc513d0a750e84cae7f250197e41a80/11308567_CRM_JOURNEY_OPTIMISATIONS_EMAIL_V311308567_CRM_WELCOME-EMAIL_DESKTOP.jpg)
![](https://freight.cargo.site/t/original/i/0c6a5a9ee599ba413865beebb8d9fd4e28726ee716e6ef2adf6bb969274d7899/11308567_CRM_JO_Email-2--Sent-another-14-days-after-email-1_DESKTOP.jpg)