No More Redadidas x Arsenal
2021 was the deadliest year on record for fatal attacks on London teenagers.
We created an all white version of Arsenal’s iconic red home kit to symbolise no more bloodshed.
The white shirt will never be for sale and is a key part of an ongoing initiative called the No More Collective. To Find out more click here
The Arsenal first team played in the all white kit in the 21/22 FA Cup live on ITV.
Seen globally by 32.8 million and 13 million in the UK
Including 3 million who watched the Idris Elba and Ian Wright segment prior to the game
Over 1,200 pieces of coverage worldwide